Deodorant makers step up marketing efforts.

 DEODORANT  Dollar Sales  BEST-SELLING BRANDS                                         Market      Dollar sales Brand           Manufacturer            share         (000)  Secret          Procter & Gamble        14.4%         $208,945 Right Guard     Gillette                10.1%          146,788 Mennen          Colgate-Palmolive        8.2%          118,938 Degree          Helene Curtis            7.3%          105,567 Arrid           Carter-Wallace           7.1%          102,645 Sure            Procter & Gamble         6.8%           98,741 Ban             Bristol-Myers Squibb     6.6%           96,623 Mermen Lady     Colgate-Palmolive        5.0%           72,381 Old Spice       Procter & Gamble         4.9%           71,178 …